Jointly Organized By

This Summit is accredited by the CPD Standard Office, UK

March 11th


Cairo, Egypt

The Speakers


Mr. Saleem Sufi

Founder & President
MECA CFO Academy

Mr. Sufi is a Harvard trained strategy expert and a global CFO for more than 20 years working for world class Fortune 500 companies and top private equity firms in Asia Pacific, Europe, Middle East and United States. He is the Founder and President of MECA CFO Alliance where he leads the CFO Academy with an entire focus on leadership development and career growth among the senior Finance community.

Mr. Sherif ElZeiny

Group CFO & Vice President

El Sewedy Electric

Mr. El Zeiny is the Group CFO and VP of El Sewedy Electric, the biggest manufacturing listed company in Egypt. He is a unique international caliber with 29 years of diversified experience having served as CFO, Board Member, Managing Director, Regional Financial Director, Infrastructure Director, Business and Administration Manager, Financial Controller of multinational corporations & listed companies such as Siemens, NCR Corp., General Motors, Mentor Graphics, INDEVCO Group, etc. He Holds an MBA from City University of Seattle & a Bachelor Degree in Commerce from Cairo University. He has a Financial Times Non-Executive Director Diploma from London.



Mr. Abdelmeguid Afifi

Chief Finance Officer

Fawry Group

Abdelmeguid Afifi is the CFO of Fawry Group, the leading Fintech platform in Egypt, and a key player in the initial Public Offering of Fawry (First Fintech IPO in the region). He oversees, treasury operations, Corporate Development Strategy, and other corporate functions with the overall goal of gaining a large market share for the company over time.  With More than 20 years of Experience, Afifi has held many managerial roles with Global and local companies including Americana in Dubai and Raya group in Egypt. Afifi holds an Executive MBA from Hult International Business School in London, UK, and he is a Certified Management Accountant from Institute of Management Accountants (IMA) – NJ, USA.

Mr. Bill Anderson

Chief Strategy Officer

Gulf Tax Accounting Group (GTAG)

Mr. Anderson is a promoter of Business Transformation, Business Process Improvement (BPI) and Qualified Financial Advisor (QFA) with 25 years of hands-on experience within the Private Client Wealth Management, Investment, Corporate Banking sectors and Business Commercialization. He is the former Global CFO Royal Bank of Scotland (Corporate).



Ms. Anne Schuster

CFO & Managing Director XERVON Egypt S.A.E

Ms. Schuster is an international CFO, a German working in Egypt, and educated in both Hamburg in Germany and Liverpool in the UK.  She is the CFO of XERVON-Egypt serving leading organizations in Egypt. She is an accredited instructor for Management Assistance Professions, from the Chamber of Commerce in Hamburg. Ms. Anne Schuster is also a recycling expert. She earned exceptional experience working for TSR Recycling, part of the Remondis Group in Germany.

Mr. Pete Mahon

Partner and Technology Specialist

Business Improvement Group (BIG)

Mr. Mahon has more than 15 years of experience in IT across a diverse range of industries including Telecommunication, Pharmaceuticals, Retail, Investments and Real Estate. He specializes in developing IT strategies through close partnership with business leaders, focusing on cyber risk, revenue growth, cost reduction and digital transformation.



Mr. Ahmed Hussein


Finance Officer and Corporate Finance Advisor

Mr. Hussein is a first class Finance Officer and a seasoned Corporate Finance Advisor with thirty-year experience in Financial Management, Corporate Finance, Capital Markets, and Management Consultancy.He is currently the Deputy CFO, of Madinet Nasr for Housing and Development (MNHD) and also a Partner with Developers for Training and Consultancy, the Leader in Finance, Risk Management, Compliance, Audit, Control and Corporate Governance consultancy and training. Earlier, Mr. Hussein worked as Regional Accounting Manager with the American consulting firm Chemonics International supervising finance offices in the Middle East, Africa, and Central Europe regions. Mr. Hussein also worked as a Senior Manager of Transaction Advisory Services with EY, Cairo. His Experience in Capital Markets includes providing technical assistance, under USAID-funded projects- to capital market institutions (including Capital Market Authority, Egyptian Exchange, and Misr for Central Clearing and Registry) in reviewing, revising and drafting new regulations and rules on disclosure, bond dealers, securitization, stock exchange membership rules, brokers’ capital adequacy standards, and margin trading and short selling rules.

How Digital Technology Reshapes the Finance Function in Egypt 

The New Technology Strengthens the CFO Role as a Business Partner and a Corporate Leader


Mr. Samer Mostafa

Co-Founder & CFO - 1Trolley for E-Commerce

Mr. Mostafa has over 20 years of local and international experience developed in diverse industries including FMCG, IT and Online Business in different fields including Commercial Finance, Change Management and Senior Leadership roles in Egypt, UK, and UAE. As the former CFO of Microsoft Egypt, he is very passionate about digital transformation and its implications on business productivity and the new leadership role finance has to play in modern organizations.





11 March 2020 


09:00 am - 09.45 am

Registration and Networking Coffee

09:45 am – 10:00 am

Opening Speech
Dr. Nihal ElBehery- Developers
10:00 am  – 10:30 am
What Makes Up the Future CFO
Setting the Parameters of the Evolving Role of the CFO
Mr. Saleem Sufi
Via Skype
10:30 am – 11:15 am
The Role of the CFO in the Internationalization of His Organization
Case Study: El Sewedy Electric
Mr. Sherif El Zeiny
11:15 am – 12:00 pm
Networking Coffee Break
12:00 pm – 12:40 pm
The Role of the CFO in Newly Listed Organizations How Can the CFO Support the Company’s Stock Price?
Mr. Abdelmeguid Afifi
12:40 pm – 01:20 pm
Financial Management of Corporate Level Strategy 
Linking Financial Objectives to Organizational Strategy
Mr. Bill Anderson
01:20 pm – 02:00 pm
How the Modern CFO Can Cater to Different Organizational Objectives 
Keeping Finance on Track While Not Killing Key Business Initiatives
Ms. Anne Schuster          
02:00 pm – 03:00 pm
Lunch Break
03:00 pm – 03:40 pm
The Future of Finance
Power of Artificial Intelligence & Blockchain on the Finance Profession
Mr. Pete Mahon
03:40 pm – 04:15 pm
Securitization as an Alternative Long-Term Financing Tool
A Case from Egypt
Mr. Ahmed Hussein
04:15 pm – 05:00 pm
How Digital Technology Reshapes the Finance Function in Egypt 
The New Technology Strengthens the CFO Role as a Business Partner and a Corporate Leader
Mr. Samer Mostafa
05:00 pm – 06:00 pm
Networking Session

JW Marriot​ Hotel Cairo

Mirage City, Ring Rd, Second New Cairo, Cairo Governorate 

The luxury JW Marriott Hotel Cairo offers a truly immersive experience, with five-star accommodation, award-winning service and a prime location in the city's Heliopolis district. Whether you're in town to attend an event at the Cairo International Convention Center or for a holiday with your family, you'll find everything you need here to relax and feel invigorated. 


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